Actor Prosenjit Chatterjee has joined hands with West Bengal government and UNICEF to help promote messages for child survival. To start with he will be extending his support to promote use of ORS and Zn tablets and promote breastfeeding. Two special 60 seconds spots have been produced by Government & UNICEF. The same have been directed by Aveek Mukherjee.
Health Minister Surja Kanta Mishra, Prosenjit Chatterjee, Lori Calvo State Representative UNICEF office for West Bengal and Deb Kumar Chakraborty Join Secretary Health , were present at an official announcement today at Kolkata. "I am happy to be part of initiative for children and work with UNICEF and State Government to contribute my bit to this cause. These are simple interventions and doable and can help save lives of children so let’s promote them," said Chatterjee.
Mishra spoke about the government initiatives on health in the state. He spoke on the state is doing better in keeping infant and maternal mortality rates down. He said that these initiatives will help further strengthen the work. "Important is to reach out with communities with right message and information, and with engagement of Mr. Chhatterjee to this cause, am sure it will help us to increase reach of the messages to communities," said Lori Calvo, State Representative, UNICEF office for West Bengal. State of West Bengal has infant mortality rate of 37 per 1000 children which is below national average and better then many Indian states.